Tuesday, May 1, 2012

Facebook Social Commerce

At one of my companies Atomic Tattoos we just recently did an interesting experiment that involved Facebook, contests, sweepstakes, prizes, gift certificates and social commerce.  For the last ten years we have given gift certificates and gift cards to our media partners to use in contests and promotions and we routinely give them away to non-profit organizations to auction off for fund raising campaigns.  Over the last few years we have shifted more and more of our advertising and marketing budget away from traditional media to online media.  More specifically, we have focused our efforts on micro-sites, mini-sites, fan pages combined with interactivity campaigns.