At one of my companies Atomic Tattoos we have actively engaged in Socially Responsible campaigns since 2003. Specifically we created, launched and have maintained Toys for Tats and Tats for Tatas. Both of these are socially responsible commercial campaigns that generate more benefit for the participants than the costs of the campaigns. In fact, the commercial costs of these campaigns is actually less than the commercial value while producing extensive social and community value. The problem over almost the last decade has been management of what was a primarily manual effort. So, this year, 2011, we decided to introduce technology and business automation into the design and ended up creating what we now call a Socially Responsible Enablement Platform.